Macro Analysis about Apple Research Paper Example | Topics and Well Written Essays - 2000 words

Macro Analysis about Apple - Research Paper Example ation has always been at the forefront of innovations in the electronics industry, their biggest drawback has been inability to hold onto market share after the initial novelty wears off. This has seen Apple Inc. start to transform itself to a fully-fledged consumer electronics organization and away from being an inventive computer manufacturer. The cause for this transformation has mainly been due to external factors as the company expands globally and comes up against increased competition (Lashinsky, 2012). This paper will seek to carry out an analysis of Apple Inc.’s macro-environment using the PESTLE tool with the aim of detailing critical issues facing Apple’s marketers. Moreover, this information will be applied when making recommendations regarding marketing strategies for Apple Inc. The macro-environment of Apple Inc. will help in the determination of the organization’s current situation. To carry out this analysis, a PESTLE analysis will be applied with the objective of determining the political, economic, social, technological, legal, and environmental factors that will impact Apple Inc. This tool is effective in investigating the macro environment of an organization with the intention of using the information as a guide for strategic decision-making. The assumption for using a PESTLE analysis is that, if an organization carries out a current audit of its environment, while also assessing probable trends and changes, it gains a competitive advantage over its competitors in responding to these changes (Keller, 2013). This tool is useful in comprehending the larger picture with regards to, the wider environment that Apple is operating in, while also allowing the company to understand risks present in the market, as well as potential, position, and direct ion that the organization should take strategically. While using a PESTLE analysis, a company can find out where their products are positioned with regards to the external environment, which will